With its novel product "BIO-Auwaldbrot" (literally, "organic bread of the wetlands"), Ströck has created an organic bread loaf in the shape of a turtle which is especially popular among children. On the one hand, Ströck is stimulating the organic agricultural sector, and on the other supporting an important conservation project for the European Pond Turtle by making the species a "star."
In 2010, the Donau-Auen National Park Junior Ranger Camp was held for the first time. Youths from ten to 14 years living in the national park region were treated to a free week at the Meierhof in Eckartsau, where they were chaperoned by national park rangers. Much was learned and experienced in regard to working with nature, conservation, and the special aspects of the national park.